In 2007, China's automobile production was 8.882 million, an increase of 22.02% year-on-year; car sales were 8,791,500, an increase of 21.84% year-on-year, and a record high. In the face of a bullish car market, auto makers have adopted 18 martial arts in order to obtain more shares in fierce market competition.
According to the latest statistics released by the China Association of Automobile Manufacturers, under the backdrop of the sustained and rapid growth of the national economy and the accelerated pace of passenger cars entering the family, China’s auto production in 2007 was 8.882 million, an increase of 22.02% over the previous year, The net increase was 1,602,700; the number of car sales was 8,791,500, a year-on-year increase of 21.84%, a net increase of 1,570,600 over the previous year, and a record high. Car sales more than doubled from the 4.39 million sold during the “blowout†in 2003.
In the face of the bullish car market in recent years, various manufacturers are struggling to improve their internal strength in order to be more competitive in the cruel market. From Dongfeng Nissan, to Changan Ford Mazda, to Guangzhou Honda, FAW Toyota and Beijing Hyundai, looking at each new factory, some of them combed the internal structure and revitalized the old assets; some adjusted the layout, strategic shift, and even more powerful companies. According to the company's long-term development plan, expand production capacity, and strive for greater development.
Combating internal structure assets
As the first “second plant†built by domestic automakers, Dongfeng Nissan’s Xiangfan plant is a typical example of revitalizing old assets. It was originally one of the Dongfeng commercial vehicle bases. Since 2000, the Xiangfan plant has been involved in the assembly of the Blue Jays generation of the Aeolus (former predecessor of Dongfeng Nissan) and the production of the Blue Jays II. In 2003, after the full-scale joint venture, Dongfeng Nissan was located in the original Xiangfan base. Based on the establishment of the Dongfeng Nissan Xiangfan Factory, the total investment of the entire Xiangfan Factory is 600 million yuan.
Expanding production capacity for greater development
In recent years, the rapid development of the Tianjin FAW Toyota, Guangzhou Honda, and the momentum of the changes, Beijing Hyundai is a typical representative of the expansion of production capacity and plot greater development.
Tianjin FAW Toyota's new plant covers an area of ​​400,000 square meters and has an annual production capacity of 200,000 popular cars. The completion of the factory is accompanied by Corolla's off-line ceremony, which shows the strength and status of the new factory.
Guangzhou Honda also made great efforts on its Zengcheng factory. The first phase of the plant will invest 2.2 billion yuan, covers an area of ​​1 million square meters, and has stamping, welding, painting, injection molding, assembly, vehicle inspection and other processes, starting at a scale of 120,000 vehicles/year, and the factory will implement flexible production. The current production model is the Accord sedan. According to Fu Shoujie, deputy general manager of Guangzhou Honda, the second plant can produce a full range of models. With the completion of the Zengcheng factory, the production capacity of Guangzhou Honda has already reached 360,000 from the original 240,000. The problems that have plagued Ghannian's many years of production capacity have already been solved. However, industry sources have said that Zengcheng’s factories not only bring hope to Guangzhou Honda, but also have no investment in new models, and may also cause problems with the lack of follow-up models.
As early as a few years ago, Beijing Hyundai took precautions and began preparations for the construction of the second modern factory in Beijing. The Beijing No. 2 Hyundai Plant, which has invested more than 10 billion RMB and covers an area of ​​1.15 million square meters, has now entered the final stage of trial operation. After the completion of the trial operation, the first phase of production will reach an annual output of 200,000 vehicles, and the second phase will achieve 300,000 vehicles. At the same time as production capacity is increased, the second factory with world-class production indicators will further increase production efficiency, reduce production costs, and increase the comprehensive competitiveness of modern products in Beijing.
It is reported that Beijing Hyundai Second Plant not only can expand its production capacity, but also produces new models here, providing strong support for Beijing Modern’s further occupation of market segments. After completion, Beijing Hyundai Second Plant will have a flexible production line that will produce 3-5 models at the same time. Beijing Hyundai's new HDC and the new SONATA Yuxiang will be put into operation at the second modern plant in Beijing.
Adjust the layout strategy transfer
As Changan Ford Mazda’s Nanjing plant was completed and put into operation in September 2007, Ford’s “Yangtze River Strategy†was formally formed. Ford has now completed the strategic deployment along the Yangtze River, echoing the front and back, and breaking through the middle. Ford China headquarters moved from Beijing to Shanghai, near the Nanjing production base, and echoed with the Chongqing production base located on the upper reaches of the Yangtze River. At present, Ford has three production bases in Chongqing, Nanchang, and Nanjing, helping to cover the market from the northeast to the southwest and from the northwest to the coastal markets, realizing its “middle break†layout.
According to the prediction of China Association of Automobile Manufacturers, China’s auto production in 2008 is expected to exceed 10 million vehicles. "Eight Immortals crosses the sea and each shows its ability". Whether it is to revitalize old assets, make strategic adjustments, or fly in tandem, the new products will increase production capacity. Although the model of each manufacturer is different, the vision is the same. In 2008, the automotive market was dominating the competition, and the companies were eager to try and a good show was being staged.
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