Auto insurance new regulations regulate profit chain promotion dealer adjustment model

A series of new rules for auto insurance are embarking on improving the automobile consumption environment.

On March 8, the China Insurance Regulatory Commission issued the "Notice on Strengthening the Management of Motor Vehicle Commercial Insurance Clause Rates" (hereinafter referred to as the "Notice"). It preliminarily clarified that it will gradually establish a market-oriented commercial auto insurance clause rate that is in line with China's insurance industry. Forming mechanism.

"Notice" abolished auto insurance "overlord terms" high insurance premiums, no compensation, no compensation, no deductible. “In recent years, China’s auto consumption has grown too fast, and it has been difficult to keep up with the relevant systems for maintaining auto consumption. Now that auto insurance related regulations are intensively introduced with the purpose of improving the consumer environment, the “Notice” is a major step forward.” Deputy Secretary General, China Automobile Dealers Association Luo Lei said.

Auto insurance new regulations have a direct impact on the operation of auto dealers. “It will have an impact on the dealer’s profit structure, and some businesses can't do it, such as car insurance agent claims,” says a Guangzhou FAW Mazda car dealer.

Regulating the profit chain auto insurance market has always been a problem of weak insurers, vicious competition of insurance companies, and chaotic maintenance.

“The whole industry chain is full of dishonesty.” Yang Xinge, a management consulting partner of Zhengluo Management, has been involved in many insurance company claims quality improvement projects for many times.

According to its introduction, insurance companies are not honest in their claims, leading many owners to encounter claims difficult. Many insurance companies have also encountered various types of fraudulent insurance, "the amount of cheating insurance is as high as 20%-30% of the total number of risks." Repair shops or 4S stores use the vicious competition of insurance companies to seek profits from car repairs.

On March 8th, the "Notice" newly issued by China Insurance Regulatory Commission tried to regulate the entire process. From suppressing the price war of insurance companies to maintaining the stability of the chain and the interests of policyholders.

The "Notice" stipulates that a market-oriented commercial auto insurance clause rate formation mechanism based on pure risk loss rate should be established; the floating factor rate of commercial auto insurance fees should be reasonably set according to the risk conditions of motor vehicles and drivers, and be clearly defined. Realize the link between the level of the rate and the level of risk; under the premise of guaranteeing adequate premiums, adopt the “high limit and low limit” regulatory approach to the rate, and stipulate that the insurance company develop the commercial vehicle insurance rate, and in principle, the rate of the scheduled additional expense shall not exceed 35%.

In other links, the "Notice" also stipulates that the model clauses shall be formulated and the reference to the pure loss rate shall be established and a regular adjustment mechanism shall be established; the industry standards such as the depreciation coefficient of motor vehicles and the model database shall be studied and established; and the industry subrogation mechanism and information system platform shall be established.

"These provisions are regulated from the insurance company's profit chain, which is conducive to maintaining the stability of the industry," Yang Xinge said.

The 4S shop's adjustment of new business insurance regulations will affect the operation of 4S stores.

Last year's outbreak must go to the scene to report insurance, cancel the 4S shop on behalf of the compensation, renewal of the sales right to recover the insurance company and other new regulations, once challenged the 4S business. "Especially some old 4S stores, their after-sales service profit far exceeds the profits of new car sales." Luo Lei thinks this piece has a great influence on 4S stores.

"On behalf of the compensation and other services, 4S stores generally get a 10% rebate." Yang Xin Ge said. However, because the major insurance companies to deal with fierce competition, one after another phone car insurance introduced a "15% cheaper" direct sales advantage, from the agency channel to regain most of the market share.

30%-40% of profits in 4S stores come from sheet metal and spray paint, and 85% of these two businesses come from claims. Before the introduction of the new regulations, 30% of claims were not required to be viewed by the insurance company. This provided 4S shops with business space. “It can be said that the maintenance profit of the 4S shop is very high, and some bad maintenance factories will also participate in the fraud insurance incident.” Yang Xinge said.

On February 29, the China Insurance Regulatory Commission issued a new regulation requiring insurance companies not to mandate maintenance points. Some of the 4S stores that have special agreements with insurance companies are no longer prosperous. The above-mentioned FAW Mazda dealers frankly stated that the new rules for auto insurance have caused the auto repair business to drop by 30%. Some 4S stores lacking this resource have gained new business.

According to the "Notice", relevant departments will study and formulate industry standards such as reference depreciation of motor vehicles and model database. This will increase the operating costs of insurance companies and reduce profits. Yang Xinge believes that it will force the insurance companies to regulate the current chaotic repair market and compress the repair profits of 4S shops or garages.

"Although the ratio of car dealers' after-sales service profits to new car sales profits is not as high as in developed countries, it has also increased rapidly in recent years. With the specification of the automobile consumer market, dealers need to accelerate the change in profitability models." As the growth of auto sales slows, the competition of dealers is largely the competition of after-sales services.

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