Advancing with the times, in the face of this ever-changing era, this is an indispensable quality for every enterprise. In the car circle, this quality has become a way of survival, especially in the aspect of product marketing, it is simply advancing with the times to the point where it is all right.
The hot topics of the moment, the latest social channels, all these things that can be used to attract attention are likely to be used by car brands. For example, during the World Cup last year, Audi, BMW, and Mercedes-Benz had a marketing war on Weibo. For example, in the past few days, many people have advertised BMW and Cadillac in the WeChat circle of friends.
In this era when everyone talks about big data and micro-marketing, car brands use a classic case to explore a more efficient way of communication in the present and in the future. From this perspective, we should probably be respectful to these pathfinders.
BMW's circle of friends, have you received it?
Big data blessing, car marketing into the 2.0 era BMW first attempts to promote WeChat promotion and received a lot of eyeballs "Do you receive BMW advertising? Not too strange, my wife has received, I did not receive." This is the first time for BMW advertising One week after the appearance of the WeChat circle of friends, the reporter did not intend to hear the conversation while eating. Although the time has passed a week, the popularity of this topic has not receded.
On the evening of January 25, many mobile phone users swiped such a message in their circle of friends. "The more I have been looking forward to it, the more pleasant it is." The picture is a "Yue" word integrated into a six-square grid. The sender of the information is "BMW China." Together with this BMW ad, it appears in the circle of friends, as well as VIVO phones and Coca-Cola ads.
Sure enough, the "disturbance" that has never been seen before has caused everyone's commotion. We must know that in the past, the WeChat circle of friends was a very closed environment. The only thing that can be brushed here is the dynamics of our WeChat friends. Such an "outside intruder" advertisement makes everyone feel very novel.
So for a while, a large number of WeChat users began to forward the ads they received.
Some people show off their identity as "BMW potential customers", and some people only receive the Coca-Cola push. Some people are unbalanced, why they are obviously BMW owners, but they have not received BMW advertisements. Some people are guilty of their own mistakes. Why do they have a monthly salary of two thousand, and they don’t even have a battery car, but they have received a BMW advertisement.
Then various speculations began to appear.
Some say that this round of advertising push is based on big data analysis, such as the content of the pictures you posted in the circle of friends, meaning that if your circle of friends reflects that you are just a reel, then it is bound to be without BMW advertising. Some said that you have enough red packets in 2014, and the value is high enough to receive the BMW. There is also a bizarre saying that BMW’s launching group is exactly the reeling, because the silk will surely forward this message in the circle of friends, thus forming a second spread.
Of course, all these claims have not been officially confirmed. These interpretations with the "deductive" nature have also made the debut of the WeChat friends circle advertisements even more enthusiastic.
Other car companies are following up for the first time. More fresh gameplay has emerged. In this round of marketing, BMW has made a lot of limelight and tasted the sweetness. At the same time, other small partners are beginning to sit still. So on February 1st, a car advertisement appeared again in the circle of friends, and this time the protagonist became Cadillac.
"The first time, with the unique style of you, meet here." Cadillac released this sentence, it seems that there is no trace, in fact, is the result of the word discretion. This tone is more like a friend's mouth than BMW's "Yue".
It can be seen that the second promotion of the car brand in the WeChat circle has already improved. Below the text, there are six completely different pictures, with themes of glory, superstar, idol, speed, freedom, and ATS-L. Click on each big picture and you will see a brand story. These six images have merged into Cadillac's brand culture and more pragmatically promoted the new product ATS-L.
It is understood that in order to achieve the ultimate perfect effect of this launch, both Cadillac and Tencent technical team have spent a lot of energy, and the final out of the street effect, actually experienced two months before and after 50 Many modifications. And all in all, the purpose is to get the best results.
Just when these luxury brands are spending a lot of money on the WeChat circle of friends. Self-owned brands are not willing to show a follow-up attitude, and this follow-up has the meaning of four or two.
After the BMW advertisement detonated the circle of friends on January 25th, Beijing Auto immediately smelled the marketing opportunities, so it rushed to make its own "WeChat ads" overnight. The next morning, an avatar for the friend circle account of Suibao LOGO posted a message "Suibao X65-You are kind, visible!" Obviously, this is a continuation of the topic "Why I did not receive BMW advertising" .
The original source of this circle of friends should be the relevant personnel of Beijing Auto Beiqi Sic Bo, but its form is like a BMW advertisement, so many people mistakenly believe that there is an advertisement pushed by WeChat officially, which is forwarded and formed. The diffusion propagation effect.
Sui Bao skillfully used the hot topic of the previous day to carry out a clever marketing without burning money. Compared with the “rich, self-willed†luxury brand, the self-owned brand also tasted a little rain in this round of circle of friends. Among them, the quick response is the key.
The first round of delivery seems to be not accurate. The WeChat promotion method remains to be explored. I have to admit that in this WeChat promotion, these car friends have successfully attracted a lot of attention. This round of communication also released a signal that the commercialization process of WeChat is further advanced.
However, å°´å°¬ has also been created: even with the background of big data, this push is still not accurate. This can be seen from the spit of the parties. Perhaps the first few people will feel novel, and there is no rejection, but after two or three times, the WeChat users who are "disturbed" may have negative emotions.
According to a report by the market research company GWI in 2014, one-quarter of the world's online users are already active WeChat users, especially in the 16 to 24 age group, which is the highest communication software for young people. ". It can be seen that the advertising potential of WeChat friends circle is undoubtedly huge. But how to do a good job in the promotion of friends, for the car brand, perhaps more needs to explore.
So all the problems come down to two points: what to do? Who is the content pushed to?
If accurate delivery is a technical issue, it should be solved by the WeChat team. At least, these car brands should be clear, what kind of people should be their own target, what kind of characteristics. At this point, every car brand has a comprehensive analysis when doing user positioning, it should not be too difficult.
So, what content is the favorite object of promotion? And in the future, may it be the direct sales of the most sales? I am afraid that the car brand is still very strange to these problems. Perhaps what we can do now is just some imagination. For example, the car e-commerce platform that is being fired up today, on one day, the WeChat circle of friends may also become a carrier of it. Of course, how to make it smart, you have to look at the creativity of these car brands.
Hospital Medical airtight Sliding Door
The medical automatic door is a door that is generally installed in the operating room or the ICU ward for the medical staff to push in and out of the hospital bed. The medical automatic door has the function of inductive opening and safety anti-pinch. The medical staff only needs to extend the foot into the light control foot sensing box next to the entrance, and the door will automatically close.
After a period of time, the door will automatically close after the cart and medical staff have fully entered. If someone or a cart is next to the door leaf, the door will not close to provide a safe anti-pinch. In addition, the door frame of the medical automatic door is made of sealed profile, which has the characteristics of high air tightness; the light control foot sensing is adopted for the entrance and exit, so that the medical staff can open the door [without contact", which can effectively isolate the bacteria and personnel.
If you are interested in our products, please kindly contact us
hospital door,medical sliding door,automatic medical airtight doors,hospital automatic sliding airtight door,hermetic airtight shielding door
SHENZHEN HONGFA AUTOMATIC DOOR CO., LTD , https://www.hongfafrs.com