The school bus market with huge demand has already started. However, the discussion of the school bus operation mode has only just begun. Recently, the "Xinmin School Bus Model" in Liaoning Province has brought new ideas to the development of China's school bus industry.
Some people may ask: What can a small county-level city create a school bus operation model worthy of promotion? Can this operating model stand the test of the market? What kind of uniqueness do they have in school bus purchase and school bus safety management? On August 27, with these questions, we interviewed Dong Jianxin, deputy general manager of Xinmin Automotive Passenger Transport Company. He said: “Selecting a good passenger car, decentralized operation, and centralized management are the essence of the success of Xinmin Passenger Transport in school bus management.â€
Touching the Stone to Create a New Pattern
Xinmin Passenger Transport was established in 1956. There are more than 70 buses for operating classes, 10 coaches and 185 school buses. Although the scale is not particularly large, it always insists on helping customers and moving customers with services. As early as in April 2005, when most people were still “insensible†about school buses, they were keen to start school bus operations. Today, the “Xinmin School Bus Model†has been valued by important media such as CCTV, and many school bus operators have come to learn the experience of school bus operation and management.
In the face of reporters, Dong Jianxin expressed humbly that the formation of the company's school bus operation model was nothing more than "crossing the river by feeling the stones." He said that since 2005, the local government has been cooperating for nine years, and the number of primary and secondary schools has been greatly reduced. Because the school road is too far away, many children have had to choose a dangerous "black car." Under such circumstances, Xinmin Passenger Transport actively implemented the government department's decision to assume the responsibility of starting the school bus.
In the face of the new school bus, Xinmin passenger transport has done its homework in all aspects from the very beginning. First of all, according to the basic materials provided by the Xinmin City Education Committee, send special personnel to each village to map out the source conditions, school conditions, geographical distribution, and then calculate the most reasonable number of trips and routes; Second, the school bus fare through repeated Scrutiny. Because the fees are too high, the students cannot afford it; the charges are too low and the operation has no benefit. After thinking about it, I decided to refer to the standard of the passenger service line, and then give a certain discount. After a period of trial operation, they found the best charging standard, between 100 and 120 yuan per person per month.
Reasonable school bus model brings a win-win effect
Through exploration, Xinmin Passenger Transport has formed a school bus operation model of “government coordinator, traffic director, township association, education cooperation, public security, corporate management, and market operationâ€.
In layman's terms, the Xinmin school bus business model is: Individuals can participate, but must pay the vehicle security deposit to the school bus operating company, the company through a comprehensive assessment to determine whether it is eligible to participate, and then the school bus operating company to purchase vehicles. School buses can be handed over to individuals, but individuals must obey the uniform management of school bus operators. The deposit paid by the owner is deducted by depreciation for eight years and the residual value is personal. The school bus fare collected during the operation is personally owned.
In order to support the implementation of the Xinmin school bus model, the local education bureau and the principals of the schools signed a letter of responsibility to implement the real name system for students riding on the bus. Under the supervision of the camera, the students are just like checking tickets at the passenger terminal, and then checking the tickets one by one. Car, thus eliminating the overload problem.
This model has promoted a balance between the interests of all parties and brought about the win-win effect of "children's safety, parental reassurance, car owners making money, corporate profits, and government satisfaction." At present, the school bus of Xinmin Passenger Bus runs 6 shifts a day, 3 shifts each morning and evening, and it covers 25 townships and 5 sub-district offices throughout the city. The number of real-name student transport students each day is about 19,000, accounting for 30 of the total number of students in the city. %.
Seven years have passed, and the nine-year system of schools in Xinmin has gradually become popular throughout the city. The number of matching school buses has also expanded from the initial 50 vehicles to 185 vehicles. After the implementation of the national standards for school buses, Xinmin Passenger Transport has also successively purchased school buses such as the Yellow Sea, and has upgraded the non-compliance school buses.
Choosing a good car is a prerequisite for the development of a good model
Individuals paying for money, companies buying cars, means that school bus operators must choose a good car because the choice of vehicles is not only related to the safety of children, it is related to social stability, but also related to whether the company can win personal trust, school bus operation mode can No virtuous circle, and then directly affect the survival and development of the entire enterprise. So, what kind of valuable experience does Xinmin Passenger Transport have in choosing cars?
“School bus as a special production tool is the 'life carrier' to carry the future of the motherland. Choosing a good product is not only critical to the early operation of the school bus operating company, but also can not underestimate the impact on future operations and maintenance. In other words, if the car is selected, it will tend to do more with less.†Dong Jianxin introduced: “In the early days, the company operated the brand of the school bus was very complicated and the quality of the vehicle was also very different. However, as the Xinmin school bus operation model matured, we began to use the brand name. School buses will be phased out and only school bus companies with high reputation and quality guaranteed like Huang Hai will be selected for cooperation."
In late August 2012, Xinmin Passenger Transport purchased 68 special school buses of type D6760C01FX from Huanghai Bus. It is understood that the school car draws on the characteristics of American school buses, adopts a semi-long-headed design with higher safety, adopts a practical and applicable design philosophy, focuses on the improvement of school bus quality, and fully considers the physiological characteristics of students to design cars. Humanized, non-sharp angle design, soft colors, special student seats equipped with seat belts. It is in full compliance with the two mandatory national standards of the “Professional School Bus Safety Technical Conditions†and “Special School Bus Student Seating System and the Intensity of Vehicle Mountsâ€.
Xinmin Passenger Transport Purchased 68 D6760C01FX Private School Buses from Huanghai Bus
In addition, the school bus also uses a dedicated school bus chassis developed by the school to reinforce and improve school bus features, with high safety, reliability, comfort and passability. Matching the country's environmental protection requirements of the national engine, has excellent power and fuel economy.
Dong Jianxin said: "The reason why we chose to cooperate with Huanghai Bus is because it is the first bus company in China that advocates and develops special school bus for primary school students. It has a certain amount of cultural precipitation and technology accumulation." The new semester starts soon and these 68 Yellow Sea buses have already Prepared for safety, they will inject new energy into the “Xinmin School Bus Model†and carry the children’s dream to sail.
Management is the driving force for the continuation of the good model
“Safety†is the first aim of the school bus industry, and indicators such as scale and profit are based on this. In life, the safety of school buses is not only related to the school bus itself, but also to the “personâ€. Therefore, management has become an indispensable safety measure. In order to ensure the safety of school buses for primary school students, effectively protect the life safety of primary school students and prevent accidents, Xinmin Passenger Transport has also formulated regulations for the safe operation and management of school buses.
First, carefully select the driver. From the beginning of recruitment, it will be strictly controlled, and the company’s professional personnel will conduct strict screenings for candidates. After that, they will conduct pre-job training and follow the old driver’s internship on a specific line for a period of time to obtain a job permit. In the event of an error in any one of the links, the driver will “disappear†with Xinmin Passenger Bus.
Second, the driver’s safe driving is clearly defined. Regular safety training for drivers is required. Drivers must carry valid driving licenses, driving permits and valid certificates when driving vehicles; they must not drive vehicles with fatigue, do not drink and drive, strictly abide by traffic regulations, and prohibit speeding and overloading; Strictly abide by the time of departure, not delaying or failing to leave the car on time, and maintain close contact with the student guardian at any time.
Again, strengthen the inspection and maintenance of school buses. The driver or related personnel is required to check the vehicle before, during and after the vehicle is taken out to ensure that the vehicle is in good condition. If any problem is found, it must be promptly resolved. The relevant maintenance work should be done regularly and the patient car must not be allowed to enter the road. "The situation happened.
In addition, all school buses are equipped with a GPS vehicle terminal detection system, and a monitoring platform has been established at the school transportation office to implement real-time monitoring and management of all personnel.
In the continuous exploration, the "Xinmin School Bus Model" has stood the test of the market. I believe that with more high-standard professional school buses, their exploration road will go smoother.
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