In 2014, with the full deployment of LED lighting in the market, the situation of traditional light sources dominated the world was subverted, and the bright future of the industry attracted many foreign companies to share the cake. 2014 is a year of big wave in the LED industry. Only those companies that have the advantages of product strength, brand power, research and development, promotion and sales force can survive this year and gradually start their own brand.
At present, the LED lighting technology is not fully mature, the product quality can not be guaranteed, the lack of innovation and other ills have led to the situation of vicious competition in the industry. In the full competition in 2014, this phenomenon will be alleviated to a certain extent. The LED industry must undergo a cruel baptism before it reaches its maturity stage. It must be able to survive in this baptism. Or a certain advantage of LED lighting companies.
The bright future of LED attracts many large and medium-sized enterprises at home and abroad, which will lead some small and medium-sized enterprises to adopt the way of enemies and enemies to survive and develop. So, does cross-border deposit mean bad? Will you be able to sit back and hold your enemies? On the one hand, cross-border competition will intensify competition in the LED lighting industry. On the one hand, it will encourage more insiders and people to think about the development direction of the industry and the future competitive landscape, and take countermeasures. The emergence of the group means that the company has realized its own threats. The group is an inevitable outcome of increased competition and a way for enterprises to seek common development through complementary resources. The purpose of the group is to achieve a win-win situation, but the current problems in the LED lighting industry, such as uneven product quality and incompatibility of advantages, make the difficulty of the group very high. Whether or not the group can defend the enemy depends on whether the company holding the group has an open mind to seek cooperation and cooperation mechanisms.
How to deal with cross-border operations is not only related to individuals, individual companies, but also to the entire industry. Every lighting company should establish industry awareness, find its own core competitiveness, and seek complementarity and establish the most mature cooperation mechanism on this basis, in order to make the enemy more meaningful. The establishment of various associations and alliance organizations in the current industry is a good opportunity for enterprises to achieve unity, complement each other, and hold enemies. All enterprises should participate in it, strengthen communication and cooperation, and jointly promote the development of the industry.
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