In 2012, China's truck market was destined to be a "cold", perhaps affected by this severe cold, this month, China National Heavy Duty Truck Corporation began marketing network consolidation, integrating Sinotruk Jining commercial vehicles.
After years of rapid development, the road for expansion of China National Heavy Duty Truck has temporarily come to an end. From the scale of truck production, it is well-deserved to become the industry leader. However, with the departure of Weichai's Fast, China National Heavy Duty Truck Group Adhering to the road of independent research and development has enabled CNHTC to take a part of the detour, but from the perspective of long-term interests, the adherence of China National Heavy Duty Truck is correct. However, just choosing the right path is not enough!
First of all, heavy-duty trucks such as HOWO and HOWO-A7 produced by China Heavy Duty Trucks are equipped with various horsepower models ranging from 266 horsepower to 420 horsepower. The truck wanted to use the latest A7 at the end of the product life cycle at HOWO. The HOWO price dropped, and the price of A7 increased to form an alternate rise and coexistence of old and new products.
However, A7 products have been listed since December 2009. Due to various problems causing negative market impact, A7 products have not been able to exert force. The Jining commercial vehicle produced models overlapped with trucks from the horsepower segment and product spectrum overlaps. And in the price positioning and HOWO main products are not much difference, coupled with the 2012 stock market truck is too large, the price is confusing, as Jining commercial vehicle development is one of the unfavorable factors.
Secondly, although Jining Commercial Vehicles enjoys the initiative in distribution network development and network management, it has to admit that Jining Commercial Vehicles has not recruited very good distributors in network developers. The sales network of multi-regional Jining commercial vehicles always depends on the distribution network of trucks. Has always been in a passive position; in addition to repeated management and staffing, so that heavy trucks can not bear to bear weight, but also affect the efficiency.
Jining commercial vehicles with many problems are particularly prominent in this year's "Cold" truck market. It is certainly wise for Sinotruk to start integrating sales networks at this time.
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