In the first half of the year, the car market of Zhongshan Auto City was prosperous. Many hot-selling models were sold out of the city. Customers who were ready to buy a car were basically allowed to book cars in advance and needed to wait patiently. However, the days of commercial vehicles have not been so good. The economic fluctuations at the end of last year made the commercial vehicle market more sluggish in the first quarter of this year. Car dealers complained to reporters.
In the second quarter, the situation has changed, and sales of commercial vehicles have slowly picked up.
In July, commercial vehicles were already good. Some dealers began to increase their inventory and hit the market in the second half of the year. On the contrary, due to rising oil prices, the car is also a traditional off-season. Although the source of supply can guarantee that the sales momentum is not as strong as that of commercial vehicles, car dealers have increased their incentives.
Commercial car market warming car dealers no longer "spit"
Commercial vehicles are very sensitive to the economy. Since September last year, sales of commercial vehicles have begun to decline. By the first quarter of this year, commercial vehicle makers have used the term “dismal†to describe the auto market. With the adjustment of the market, the commercial vehicle market has begun to pick up, and car dealers are no longer “successfulâ€.
MPV sales rushed up
“Now the market can still be basically able to pass it.†Li Qifeng, general manager of Zhongshan Dachang Automobile Trading Co., Ltd., told reporters, “The sales volume of MPV rushed up in the second quarter. Compared with last year, it rose slightly, but it didn’t grow much.â€
Relative to the first quarter, Li Qifeng said that every time he chatted about the market, he was "dismal" and he was very confident in the market: "The MPV market is not as hot as the passenger car market, but it has gradually recovered. According to our survey. According to the amount of licenses passed by the Zhongshan Cheung Kong Management Office, Ruifeng’s market share in Zhongshan can reach about 35%. Our inventory is not large and the market pressure is still acceptable. It is estimated that the automobile market in the second half of the year will perform well. Better."
Truck market is not thin off-season
“Currently, the truck market is okay.†Dong Yushan, general manager of Zhongshan Junjie Automobile Trade Co., Ltd., who frequently complained to reporters during the early period, said, “Now we can sell 40 to 50 vehicles each month. At present, we have 80 in stock. About July, the truck market in July is not thin, and it is now a very good adjustment period. We will also increase our inventory to prepare for the market in the second half of the year. The market in the second half of the year should be better.â€
Dong Yushan told reporters that manufacturers have introduced some preferential measures, each car can basically offer more than 3,000 yuan discount. They will use July to make a market adjustment to welcome the upcoming August. He said: "In the first quarter, it may be said that there is no market in stock, but it must not be said now."
Commercial vehicles are more sensitive to economic situation
In the commercial vehicle market, the sales of MPVs have improved faster than that of trucks. This is precisely because MPVs are concerned with the performance of domestic vehicles. People in the industry have stated that commercial vehicles are very sensitive to the economy and there are also car makers predicting that MPV will appear more as a family car in the future.
MPV or will be more "home"
"As a result of the economic fluctuations last year, the entity companies have been hit harder, and the MPV and truck markets have been naturally affected." Liu Zhi said that Chinese consumers are still not mature enough, and families like foreign countries generally have three types of models, cars, and SUVs. , MPV, MPV is a development trend of the automotive market, 5 years later, the MPV market will usher in blowout, the current domestic market more than MPV as a business venture, and not as a family car, after such a large space, comfortable Sex MPVs will increasingly be used as family cars.
"The domestic MPV is not popular. Apart from the relationship with the manufacturers' plans to launch the market in the year, it has a lot to do with the MPV models." Liu Zhi said that the Chinese domestic MPV models have engines, chassis, and gearboxes. The major core parts have not been changed, the new car is basically a small section, did not see any new models, to know that a good model manufacturers launch, you can often play a very beautiful turnaround, this is already The domestic automobile market has been verified.
Usage is also related to policy
"The market for MPVs, light trucks, and trucks is relatively hot for passenger cars. In addition to the market, there is no policy support from the government. One is the small purchase of passenger cars that can enjoy the purchase tax, and the mini vehicle sales subsidy for the countryside. MPV, There are no policies in market countries such as light trucks and trucks,†said Lin Yongji, manager of Zhongshan Baoxing Market. After all, their market is different from the passenger car market.
â– Auto market analysis
Is the car still "without stock"?
In the first half of the year, many car dealers in Zhongshan suffered from having no cars to sell, and the major cars of the car could only be booked. Southeast Motor Fumao shop has appeared in the customer to shop to pay 100 yuan can be set, if the car arrives and the customer chooses not to mention, by the dealer "lose" to the customer 200. From this we can see how fierce the "snatch" of the current car is.
In July, this phenomenon of “car shortage†was greatly eased, and car dealers are using various activities to promote sales. This month, 3 dealers have used promotional activities as promotional campaigns, and many dealers have given cash discounts for “marked priceâ€, which is rarely seen in the first half of the year.
However, there are also some car dealers that still need to "set the car." Analysis of the industry, part of the manufacturers is indeed not well coordinated, production capacity has not kept up, the other part does not rule out the possibility of speculation.
Yan Caiyan, Assistant to General Manager of Zhongshan Yinhe Automobile Co., Ltd., said: “Last year’s economic fluctuations prompted manufacturers to make some adjustments to the output of the automotive market this year, but the automotive market in the first half of this year surprised many manufacturers, including distributors, and many manufacturers All of the tasks for the whole year were put in the second half of the year, so the manufacturers in the first half of the year were not able to meet the market demand.
For the market with no goods available, Liu Zhi, general manager of Zhongshan Zongfang Automobile Trading Co., Ltd., told reporters that there is a very important link between the city's stockless decision-making and the manufacturer's decision. Before the market had many sources of supply, dealers could not afford the backlog of funds. Certainly will cut prices and promotions, often at a loss to sell the car, dealers are now reluctant to do a loss to buy and sell, sell a car is sure to earn money for a car, a loss is almost impossible to sell a car, so manufacturers also understand the distribution Business practices implement "starvation therapy." In doing so, short-term profits have been achieved. In the long run, they will also be able to crack down on rival models and avoid overstocking of inventory, which will affect dealers’ cash flow.
Followed by the consumer psychology, when the manufacturers control the supply, the market for more than supply, create a fiery atmosphere, everyone will go to buy, can quickly establish a consumer's brand awareness and visibility.
Liu Zhi analysis, under normal circumstances, the manufacturers according to the dealer's order form to stock, usually between half a month to a month, to give consumers a car is an ideal time period, if the time to two months, It will lose a considerable proportion of owners, so dealers also have orders immediately reported to the manufacturers. Manufacturers will also implement quarterly plans to collect the dealer's order requirements at the middle of each month and at the end of each month.
"There is no stock in the city depends on the nature of the manufacturer of the unit." Liu Zhi said that some private enterprises, it is definitely hope that the more the better the amount, desperately washed away. However, these small brands often cannot control the sources of supply. These small brands of automobile original parts, such as engines, are provided by other manufacturers and will be available for the next half year. If you have just finished sales is definitely a good thing, but how many accessories will be booked in the second half of the year, if the market is good in the first half of the year and the market is not good in the second half of the year, then more parts will have a huge backlog of funds.
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