At present, a number of provinces, municipalities and districts have held a standing committee policy, requiring leaders to transfer to domestically-owned brand cars. Among them, Gansu, Ningxia, Xinjiang, Hunan, Anhui and other provincial (district) committees have passed relevant regulations on improving work style, and demanded to gradually transfer to self-owned brands without causing waste.
"This news is undoubtedly good for independent brands. I hope more cities will respond to the call and expand the scope of procurement." The marketing department of Brilliance Auto Sales Company admitted to the newspaper yesterday that it was frank.
Since last year, several favorable support policies for self-owned brands have been introduced, but some policies have quickly disappeared. For example, on February 24, 2012, the "2012 Catalogue of Official Vehicles for Official Use of Government and Government Officials (Consultation Draft)" (hereinafter referred to as "Catalogue") was introduced. The 412 models selected for the Catalogue are all self-owned brands, but since the publication of the consultation draft, no official documents have been produced.
Some insiders have bluntly said that the Catalogue has actually not progressed. There are also analysts in the industry who believe that bus purchases of self-owned brands have encountered resistance, and most of them come from foreign car companies.
But a few days ago, when reporters interviewed the relevant person of FAW-Volkswagen Audi sales company on the topic of official vehicles, it was learned that as a car company that was “smashed†in the official car market many years ago, Audi has now “retreated†in the official car market, “Now The number of government-only vehicles is very low, accounting for only about 10% of Audi's sales in China throughout the year," the source said.
However, the proportion of joint venture brands in the government official car market has not changed much. According to public data, before 2010, the amount of joint venture brand purchases accounted for nearly 90% of the procurement volume of official vehicles in China. From January to June 2011, the proportion of independent brands in government procurement was only 20%.
The industry believes that with the continuous improvement of domestic auto brands such as BAIC, GAC, Changan, Geely, Chery, Great Wall, BYD, etc., supplemented by policy assistance, independent brand auto companies will slowly open the official car market, “although overall The quantity is not large, but the market demonstration is not to be underestimated."
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