How Chinese domestic auto companies get a stable market overseas is a very thoughtful issue. Different brands choose different routes, and the current results are different.
In the context of domestic market share of 42.7%, Chinese car brands are also accelerating their overseas deployment. From December 12 to 14, Guangqi Chuanqi GS4 went public in Bahrain and Nigeria. In 2017, Guangqi Chuanqi will be the only Chinese brand to participate in the North American International Auto Show for the third time, and establish a forward-looking R&D center in North America. Coincidentally, Geely’s newly established LYNK&CO, Baowo, who is a pioneer in China, and Karma, NEVS, and BYD, who rely on electric buses, are all working hard to develop a new overseas layout.
Expedition force local car prices in overseas markets <br> <br> how Chinese domestic car prices stable in the overseas market, people thought it was a problem. Different brands choose different routes, and the current results are different.
Bahrain and Nigeria have been listed overseas for two consecutive stops, giving the Chuan Qi GS4 a high degree of attention in the local area. This is just a beginning. GAC's "small target" is to establish a brand image in countries along the "Belt and Road" in the Middle East, Central Africa and Southeast Asia. Taking this as a springboard, Guangzhou Automobile's goal is to enter the European and American markets and successfully establish a foothold. In fact, related work is already underway. In the upcoming 2017 North American Auto Show, GAC Chuanqi will exhibit for the third time and will announce further information on the North American Raiders at the show.
Chery is at the forefront and currently has five overseas companies and 14 CKD factories. However, Chery’s major auto exporters have been changing, first in Russia, then in Chile and Brazil in South America, and now in Iran. Despite the beautiful car export data, the route has not been solid. If there are signs of trouble, we must follow the changes. In the first half of this year, Chery sold only 1,133 vehicles in Brazil. Indiscriminately, Chery can only shut down the Chery Brazil factory that has been in production for less than two years.
Among the many Chinese auto brands, one has already successfully delivered its production capacity to the United States and Europe. That is BYD. However, it is not a passenger car but a commercial vehicle and an electric bus in a commercial vehicle. Before the electric bus, BYD did not try to export new energy passenger cars. In 2010, BYD planned to sell e6 in the United States and eventually ended in failure. BYD concluded that the passenger car market in Europe and the United States is still wary of outsiders and will use trade protection policies to suppress it. Commercial vehicles are an exception, with a certain distance from ordinary consumers, and the volume of orders is not high. In early December, the C40 City Summit was held in Mexico City. BYD brings a solution to the sustainability of low-carbon environmental protection - the cloud-railway, which can solve the vehicle exhaust pollution and traffic congestion that global cities face together. In the end, the cloud track is not reliable and it is time to verify it. However, it is an indisputable fact that the BYD bus has been sold to many countries in the world. Another way of thinking, not to go all the way to the end of the passenger car, BYD provided a realistic sample.
The rookie new brand strength can not be underestimated
This time, there are new brands from China. Among them, Karma belongs to China Wanxiang Group, formerly known as the United States Fisker. Prior to Tesla's popularity, Fisco was a leader in American electric car companies and had to find buyers because of poor management. After China’s Wanxiang Group acquired Fisker, it changed its name to Karma and started production in the United States. The target is annual production capacity of 3,000 vehicles. There is also a NEVS. Its predecessor is Saab, which is famous in Northern Europe. After several turnovers, NEVS has revived the original production line in foreign countries. The same brand of "rebirth" also has Baowo, which has a new vitality under Beiqi Futian.
After the brand resurrection belongs to China or belong to the country? In the automobile circle, there is still controversy. However, these car brands are planning to have a foothold in the European and American markets. Compared with Chinese auto brands, these brands are native and easily accepted by local consumers and have inherent advantages in brand identity.
LeTV is also the first to start overseas. LeTV is not only a regular customer of CES in the United States, but also directly builds a factory in Nevada, USA. LeTV's strategic partner FaradayFuture's first mass-produced smart electric vehicle will be officially released in the United States early next year. However, it is not enough to just start production in North America. Strict technical standards and the preferences of American consumers are a difficult problem ahead. Analysts believe that simply relying on the Internet to speculate about concepts, get a trick to get the European and American markets to sell, obviously does not work.
Geely just released the LYNK&CO brand. Since its inception, it has announced that it aims to take the European and American markets as its goal and assume the aspirations of Geely's globalization. According to the plan, by 2020, LYNK&CO will enter Europe and the United States and sell through Volvo channels. Prior to LYNK&CO, SAIC GM had already sold China-produced Oncoway back to the United States. Volvo China-made S90 has also been shipped across the ocean to the United States for sale. Previously, the fit and Accord produced by Guangzhou Automobile Honda were also sold to the Middle East and North America markets. The Mercedes-Benz E-Class and the BMW 5 Series were exported in small quantities to the Middle East and South America. Cars made in China have gone abroad and gone further and further.
Reporters observed <br> <br> this year, China's auto industry calls for sound constantly: Why So far, China's auto exports have not come up with decent results --7 years to become the world's largest auto market after China.
In terms of quantity and impact, the symbolic significance of joint-venture brand vehicles sold in developed markets is greater than practical significance. In the long run, even if the LOGO of automobile giants is hung, Chinese-made cars will not occupy a large market share in European and American markets. . However, this move will greatly improve the "Made in China" and increase the confidence of overseas users in Chinese auto brands. Compared to Chinese auto brands, joint-venture car companies have natural product and technical regulatory advantages in European and American markets, and can easily integrate into the local market, which is beyond the reach of Chinese car brands.
By 2017, China’s auto exports will usher in its 60th year. According to the plan, by 2020, China’s auto exports will again challenge 2 million vehicles. The rest of the time is not enough. Although it is just "a surprise attack," this round of car exports can really make people look forward to. From the “Belt and Road†to commercial vehicles, from the resurgent brand to the return of joint venture vehicles, the new route has risks, but it also brings new hope.
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