On the occasion of the double eleven, many LED companies have participated in the big promotion activities, but the industry said that the LED e-commerce channel effect is actually not obvious.
It is understood that Zhouming Hanyuan as of 9 am, double eleven sales has reached 936.63 million; and Tongfang home has 4 babies to participate in the double eleven clearance activities, of which the sales of thousands of LED bulbs are only priced It is 19 pieces.
A brokerage researcher said that e-commerce is definitely helping to increase LED penetration, but the current market impact is relatively small, mainly to see the general trend of the entire LED industry.
An analyst from Guotai Junan believes that the current LED market is in good condition. E-commerce has a good pull on LED terminals. The construction of channels is not so complicated, but e-commerce is still ahead of foreign LED merchants. The foreign LED penetration rate is relatively high. Domestic LED e-commerce has not really started.
Many manufacturers have e-commerce channels, and the current sales volume of e-commerce is still very small. He added that the e-commerce channel did not have much effect, and only when the LED penetration rate increased, the e-commerce channel would have a great effect.
The industry believes that the profitability of LED companies is not too high, the market is not mature, and it is still in the process of adding gross profit. The cost of LED companies in the process of establishing channels will increase this year and next year, and the profit will not be so good.
According to the data, as of November 11, 2013, the number of LED products sold by Tmall platform reached 52,290, and the number of LED products in Jingdong Mall was 21,616.
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