Accord difficult to get out of the "throttle" Japanese B-class car "face" only Camry left

The B-class sedan market in May is still in a slightly increasing state. According to the data, in May, the top 15 models of domestic B-Class sedan sales (excluding luxury brands) sold a total of 114,400 vehicles, a slight increase of 1.38% year-on-year, and a 7.52 percentage point difference from the overall growth of the passenger car market.

“The weaker B-Class sedan in May was related to the high base of last year; on the other hand, it also reflected that the current market’s purchasing power is not strong.” Cui Dongshu, Secretary-General of the National Association of Passenger Vehicle Markets (hereinafter referred to as the “CCC”), told “ Daily Economic News reporter.

In the slightly increasing market situation, there are also survivors. According to statistics, in May, GAC Toyota Camry sales reached 15,600 units, up 94.8% year-on-year, becoming the largest dark horse in the B-class car market during the month. In stark contrast to this, one of the Japanese B-class "Three Musketeers" - the Guangzhou Automobile Honda Accord, encountered Waterloo in May and sold only 7,322 vehicles, a year-on-year decrease of 36.5%.

Camry catches up with Ashkenazi

In May, there were a total of three million B-Class sedan sales, namely FAW-Volkswagen Magotan, GAC Toyota Camry and SAIC-VW Passat. SAIC GM Chevrolet Malibu failed to remain in the “10,000 Clubs” with its sales of 9,295 vehicles.

In terms of rankings, in May, Magotan still stood out with more than 20,000 cars. Since the beginning of this year, MAGOTAN's monthly sales volume has reached 20,000 units. In the first five months, cumulative sales volume reached 108,700 units, a year-on-year increase of 26.8%, and the gap was about 30,000 with Passatella, which ranked second in terms of accumulated sales in the previous five months. .

In contrast, Passat’s growth in Volkswagen’s other major vehicle in the domestic B-Class market is challenging. According to statistics, in May, Passat achieved sales of 12,300 units, down 12.4% year-on-year, and was overtaken by Camry, ranking third in sales of domestic B-class sedan in May.

In May, the brightest B-Class sedan was Camry. Under the strong hold of the "German Twins", Camry ripped the public's defense in the B-Class market with a strong growth of nearly 100%, rushed into the first camp and directly called Maiteng.

In fact, since the beginning of this year, the strong momentum of Camry has exerted a greater influence on the market structure of the B-Class sedan. Since the market was changed last year, the sales of the eighth-generation Camry have been climbing, and their growth has been rapid. According to data from the China Automobile Association, from January to May, Camry sold a total of 61,100 vehicles, an increase of 46.9% year-on-year, which is a gap of only 16,700 compared with the Passat.

After blessing with the concept of “TNGA Fengchao”, will the new departure of Camry end the magotan’s position as the king in the Class B market this year? This is a topic that has attracted considerable attention in the industry.

Accord encounters Waterloo

Compared with the eighth generation of Camry's "flying into the sky," many star models in the B-class car market are struggling to sprint monthly sales of 10,000 red lines.

In May, sales of three B-Class vehicles exceeded 9,000. They are Dongfeng Nissan's New Teana, Chevrolet Mai Rui Bao and Beijing Hyundai. Among them, Xintianyu sold 9,918 vehicles in May, a year-on-year increase of 9.4%, and it was only one step away from “10,000 clubs”. In June, whether or not New Tianyi can merge with the new Camry in the "10,000 Clubs" and stage a match between "German and German" will be worth looking forward to.

Mai Rui Bao as the US Department of the car in the domestic B-class car market's "face", May remarkable performance. According to the data, Mai Rui Bao sold 9,295 vehicles in May, a year-on-year increase of 28.7%. In the first five months of this year, Mai Ruibao sold a total of 48,800 vehicles, an increase of 53.5% over the same period of last year, ranking sixth in domestic sales of Class B vehicles.

In the case that both Regal and Monarch's monthly sales were less than 7,000, Malibu has become the last knight to defend the American family's dignity in the domestic B-class market.

In contrast, the Accord, once a Japanese B-class car “face”, was once again shocked by industry-wide declines in May after April.

An industry person familiar with Guangzhou Automobile Honda told the “Daily Economic News” reporter that the decline in the sales of the Accord had a certain relationship with the Dongfeng Honda CR-V “motor throttle” incident.

In March this year, Dongfeng Honda officially issued a statement saying that it will suspend sales of the new CR-V 1.5L turbocharged model. In May, Dongfeng Honda officially launched a recall of problem vehicles.

The industry insiders told reporters that considering the rise in the liquid level of CR-V oil, some consumers have concerns about the Honda 1.5L turbocharged engine, and the Accord model uses a 1.5-liter Honda turbocharged engine. Although manufacturers say that the two engines are not the same, some consumers do not buy it.

According to data from the Federation, in the first three months of this year, Accor sold a total of 46,000 vehicles, with an average monthly sales of 15,300. Although April sales of 3,408 vehicles were related to the switch between new and old cars, sales in May only picked up. To 7,000 vehicles, there is still a big gap between sales performance in the first three months. Can the Accords, which had queued up for a price increase, go out of the shadow of “throttle wheel”? The sales data for June may indicate the problem.