China's 500 Most Valuable Brands Release Foton Motor's 132.8 Billion Leading Commercial Vehicle Industry

The brand is a strategic asset. David Acker, a world-renowned brand research and strategic authority, believes that a brand with strategic support is a huge asset of the company.

On June 20th, the 15th World Brand Conference and the 15th China 500 Most Valuable Brand Launch Conference were held in Beijing. World Brand Lab released "China's 500 Most Valuable Brands" list, with Foton Motor ranked No. 34 with 132.87 billion (2017 Fukuda ranked No. 34 with 112.758 billion), ranking top in the commercial vehicle industry. Fourth, the automotive industry has been leading the commercial vehicle industry for 14 consecutive years, demonstrating its firm will to move toward world-class automobiles.

Foton Motor leads the commercial vehicle industry for 14 consecutive years

Strategic transformation and upgrading drives brand value to continue to grow

Although brand equity is intangible, it can be quantified with data support. The increase in brand value for 14 consecutive years corresponds to the increase in market size, market share, and market performance of this largest commercial vehicle company in China, which illustrates the actual economic value of brand creation on the one hand and brand value on the other hand. The elements are evaluated to calculate the effective return on the actual performance growth of the company.

As the report shows, the total value of the "China's 500 Most Valuable Brands" in 2018 was 1,84459.11 billion yuan, an increase of 2,887,905 million yuan over the previous year, an increase of 18.56%. “New technologies such as artificial intelligence, big data and blockchain bring new hope for brand growth,” said Robert Mundell, chairman of the World Brand Laboratory and Nobel laureate in economics.

Foton Motor ranks 34th among China's 500 Most Valuable Brands in 2018

Foton Motors is actively embracing smart network, big data, and blockchain technologies, and has taken the seven major transformations as the starting point, achieving a positive correlation between performance growth and brand value. In 2017, Foton Motor sold a total of 608,800 vehicles, an increase of 13.1% year-on-year, exceeding the annual target. Among them, 526,900 commercial vehicles were sold, an increase of 10.9% over the same period of last year, and the commercial vehicle market occupancy rate was 12.7%. The sales volume of passenger vehicles reached 73,900 units, an increase of 32.0% over the same period of last year. From January to May this year, Foton Motors continued to maintain a strong growth trend in heavy-duty trucks, light trucks, and new energy vehicles. Brand value also increased by 18% compared to 2017.

Decrypting the driving force behind its dual growth, strategic transformation and upgrading is the core. At present, Foton Motor is accelerating its transformation from the industrial Internet to the transformation of new energy vehicles. Under the guidance of this strategic thinking, Foton Motors is undergoing a revolution in its own right. This is also the initiative of the auto industry to adapt to the new era. Who can open up the entire automobile industry chain and conduct value mining? Standing in the forefront of the new era.

Paying attention to long-term value lays a solid foundation for branding

Because from a strategic point of departure, Foton Motor pays more attention to long-term interests and long-term value, and lays a solid foundation for branding.

At present, Foton Motor has built a complete "one cloud, four interconnected, five intelligent" industrial Internet top-level architecture. For example, in the input and construction of industrial Internet platforms, Foton Motor has been in a large-scale investment period in recent years to promote the transformation and innovation of enterprises. The construction of industrial Internet frameworks and the construction of industrial Internet platforms in Beijing, Hebei, and Shandong The four major smart factories in Guangzhou have invested a substantial amount of funds.

R&D investment and the construction of smart factories are invisible in the short term, but they are extremely important strategic measures in the long run. Because the automobile industry has already competed by the original products and advanced to the competition of “quality + customized products + personalized services”, in addition to technology-driven, the backing is the transformation of the entire manufacturing system, that is, the construction of the industrial Internet. Data-driven interconnected, interactive smart manufacturing system.

In the industrial Internet, its core concepts include two parts. One is to use the Internet of Vehicles to realize interconnection with each vehicle's entire life cycle, to provide full life cycle services, and the other is to use the mobile Internet to achieve full interconnection with each customer. It provides quality services for the entire process of selecting vehicles, buying cars, using cars, keeping cars, and changing trains to build the Internet ecology of the automotive industry. In the future, with the further development of the industrial Internet ecosystem, Foton Motor will truly realize the transition from traditional manufacturing to service-oriented manufacturing, and will also directly drive the entire industry to subvert traditional manufacturing to advanced manufacturing.

Combining strategy and tactics to promote world-class brands

“Product delivery is no longer the end of corporate sales, but the starting point for customer service. How to keep customers in our network, how to make our services cover most of the needs of customers, this is the face of the new era The new proposition, said Song Shushan, deputy general manager of Foton Motor Group and president of the Commercial Vehicles Group.

In this regard, Fukuda is not only strategically prepared, but has begun to implement its implementation. Taking auto-piloting as an example, in April this year, Foton Motor passed 100% of all tests and obtained the first license for self-driving road tests of commercial vehicles in China. It also demonstrated at the Olympic Olympic Park in Shunyi, demonstrating its role in autopilot technology. The technical strength has enabled the transition from experimental testing to actual commercialization of autopilot, and is fully prepared for the commercial operation of autopilot in the future.

Foton Motors 100% Passed Test to Obtain the First Commercial Vehicle Drive Test License

At the same time, Foton Motors has realized the interconnection of enterprises and customers, vehicles and customers through the Internet and the port of the car network, and realized the interconnection of information between companies and customers based on the Foton e home platform. The number of car network monitoring vehicles exceeds 670,000 units, and it runs every month. With more than 300,000 vehicles, the vehicle has a monthly mileage of 2.1 billion kilometers and a monthly operating time of more than 2.2 million hours. Foton Motor has completed the accumulation of big data and technological reserves through the innovative practice of "super trucks" and "car networking" and other intelligent transportation directions. It is a ground-breaking application of "smart technology, internet technology," and Foton Motor's "autopilot, smart The new transformation and upgrading of the new areas such as Network Alliance and Green Efficiency will provide strong support.

The accumulation of these data is the basis of future cloud platform + big data + artificial intelligence. In specific applications, including autonomous orders, path planning, driving behavior analysis, remote temperature control, road conditions query, task monitoring, abnormal alarm, dynamic sharing ... ..., covering the Auman heavy truck, Omar light trucks, Olympic bell light card Such as a full range of smart transport equipment camp, to provide the logistics industry, trunk, branch line and the last one-kilometer solution for urban logistics.

Establishing a full-life marketing service system for customers and providing one-stop solutions for customers through post-market formats. This is not only a need to enhance the competitiveness of enterprises and create new profit growth points, but also stands at the starting point of a brand value of 100 billion yuan. Foton Motors has become a world-class company and has created opportunities and windows for a century-old company. The future has come, let us look forward to the future of Foton Motor brand value shines.