According to data from the China Association of Automobile Manufacturers, in the first eight months of 2012, the heavy truck market sold a total of about 448,000 vehicles, a decrease of 31.2% from 651,600 units in the same period of last year, and the market was bleak. Enter the traditional gold nine silver ten, heavy truck market is still hovering in the trough? Will the so-called “golden nine silver and ten†sales season come as expected?
September market: Still bleak, “The market is not good.†When investigating heavy truck sales regions such as Shandong, Shaanxi, and Sichuan, this was the most plausible word for reporters on heavy truck sales.
The heavy truck market Jin Jiuyin 10 did not arrive on time as scheduled. "In September, people who look at the car only look at Dongfeng and liberated heavy trucks. Other brands of vehicles are almost unattended. So far, (we) only sold more than a dozen cars. ". The first-level distributor of Sichuan Dongfeng Commercial Vehicles and Li Wenzhong, general manager of Leshan Transit Auto Trading Co., Ltd., told reporters. He believes that the lack of supply is the main reason for the poor sales of trucks, and the same applies to mining dump trucks.
Mr. Sun (a pseudonym) distributor from Chengdu, Sichuan, sighed: “We mainly distribute SAIC Iveco Hongyan and Liberation brands. This year, dump trucks, trucks and box trucks are much lower than the same period last year.â€
Mr. Wang of CNHTC Jinan Sales Co., Ltd. also stated that the sales situation is not satisfactory and that there are not many customers who watch cars every day.
Although manager Wang Ming of Shaanxi Hongxing Automobile Sales Co., Ltd. and Mr. Liu (a pseudonym) of Shaanxi Auto Heavy Truck Sales Co., Ltd. did not disclose specific sales figures for September, they said that only 30% of sales targets have been completed so far this year.
Although dealers will have one or two promotions every month and increase their credit support, market conditions are still not good. “Since the beginning of September, more than 30 heavy-duty trucks have been sold, and less than 20 heavy-duty trucks have been sold,†Li Qingli, Key Account Manager of Shandong Liaocheng Jinyang Heavy Truck Sales Co., Ltd., told reporters. “Although the promotion meeting is held every month, No significant results have been achieved. So far, we have only completed about a third of the annual sales target."
Markdowns can not enable the market to pick up <br> <br> due to the market downturn since the second half of this year, price promotions become the main theme of the heavy truck industry, such as the liberation of J6 dump truck straight down $ 30,000, HOWO 12 square 6x4 The mixer truck sales went down by 23,000 yuan, the XCMG 8x4 dump truck sold only 22.6 million yuan, and the Shaanxi Delong dump truck had a profit of 27,700 yuan. The nationwide large-scale, many-heavy truck company price war has already begun.
However, in the interview, several dealers did not think this kind of promotion would have a great effect. Li Wenzhong described it very intuitively: “Even if a user buys a product with a reduced price, he will also have to generate a series of costs such as oil costs and road maintenance fees. If it does not produce economic benefits, it is not necessary to send it to others.†These distributors generally believe that Heavy trucks as an important means of production, its market demand directly reflects the main leading indicators of the national economy. In the face of a downturn in the market, price reduction promotions cannot effectively promote market recovery. The quality of the heavy truck market is closely related to the macroeconomic situation, depending on the state policy and the direction of the macro economy.
October Quotes: All parties have mixed forecasts. "The start of heavy truck demand will not come soon, nor will there be a big market in October. The company will not have big sales promotions in the fourth quarter. The recovery of the industry may not reach 2013." The second half of the year can be achieved.†Li Wenzhong is still cautious about the market.
Li Qingli believes that China's surrounding environment is not stable this year, making some foreign investors afraid to enter. In addition, the sluggish national economy and closely related industries are declining, and demand for heavy trucks has also been declining. However, he is optimistic about the future prospects of the market. "After the 18th National Congress is held, it may be favorable for the introduction of a good policy, which may lead to an increase in sales of heavy trucks in the fourth quarter."
Also holding the same view is Wang Ming, manager of Shaanxi Hongxing Automobile Sales Company. He believes that sales in October will rise steadily. "The increase in sales after October is related to the increase in long-distance transport, and the demand for road freight will gradually increase, which will drive the growth of tractors and general trucks."
September market: Still bleak, “The market is not good.†When investigating heavy truck sales regions such as Shandong, Shaanxi, and Sichuan, this was the most plausible word for reporters on heavy truck sales.
The heavy truck market Jin Jiuyin 10 did not arrive on time as scheduled. "In September, people who look at the car only look at Dongfeng and liberated heavy trucks. Other brands of vehicles are almost unattended. So far, (we) only sold more than a dozen cars. ". The first-level distributor of Sichuan Dongfeng Commercial Vehicles and Li Wenzhong, general manager of Leshan Transit Auto Trading Co., Ltd., told reporters. He believes that the lack of supply is the main reason for the poor sales of trucks, and the same applies to mining dump trucks.
Mr. Sun (a pseudonym) distributor from Chengdu, Sichuan, sighed: “We mainly distribute SAIC Iveco Hongyan and Liberation brands. This year, dump trucks, trucks and box trucks are much lower than the same period last year.â€
Mr. Wang of CNHTC Jinan Sales Co., Ltd. also stated that the sales situation is not satisfactory and that there are not many customers who watch cars every day.
Although manager Wang Ming of Shaanxi Hongxing Automobile Sales Co., Ltd. and Mr. Liu (a pseudonym) of Shaanxi Auto Heavy Truck Sales Co., Ltd. did not disclose specific sales figures for September, they said that only 30% of sales targets have been completed so far this year.
Although dealers will have one or two promotions every month and increase their credit support, market conditions are still not good. “Since the beginning of September, more than 30 heavy-duty trucks have been sold, and less than 20 heavy-duty trucks have been sold,†Li Qingli, Key Account Manager of Shandong Liaocheng Jinyang Heavy Truck Sales Co., Ltd., told reporters. “Although the promotion meeting is held every month, No significant results have been achieved. So far, we have only completed about a third of the annual sales target."
Markdowns can not enable the market to pick up <br> <br> due to the market downturn since the second half of this year, price promotions become the main theme of the heavy truck industry, such as the liberation of J6 dump truck straight down $ 30,000, HOWO 12 square 6x4 The mixer truck sales went down by 23,000 yuan, the XCMG 8x4 dump truck sold only 22.6 million yuan, and the Shaanxi Delong dump truck had a profit of 27,700 yuan. The nationwide large-scale, many-heavy truck company price war has already begun.
However, in the interview, several dealers did not think this kind of promotion would have a great effect. Li Wenzhong described it very intuitively: “Even if a user buys a product with a reduced price, he will also have to generate a series of costs such as oil costs and road maintenance fees. If it does not produce economic benefits, it is not necessary to send it to others.†These distributors generally believe that Heavy trucks as an important means of production, its market demand directly reflects the main leading indicators of the national economy. In the face of a downturn in the market, price reduction promotions cannot effectively promote market recovery. The quality of the heavy truck market is closely related to the macroeconomic situation, depending on the state policy and the direction of the macro economy.
October Quotes: All parties have mixed forecasts. "The start of heavy truck demand will not come soon, nor will there be a big market in October. The company will not have big sales promotions in the fourth quarter. The recovery of the industry may not reach 2013." The second half of the year can be achieved.†Li Wenzhong is still cautious about the market.
Li Qingli believes that China's surrounding environment is not stable this year, making some foreign investors afraid to enter. In addition, the sluggish national economy and closely related industries are declining, and demand for heavy trucks has also been declining. However, he is optimistic about the future prospects of the market. "After the 18th National Congress is held, it may be favorable for the introduction of a good policy, which may lead to an increase in sales of heavy trucks in the fourth quarter."
Also holding the same view is Wang Ming, manager of Shaanxi Hongxing Automobile Sales Company. He believes that sales in October will rise steadily. "The increase in sales after October is related to the increase in long-distance transport, and the demand for road freight will gradually increase, which will drive the growth of tractors and general trucks."
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