In December 2012, Kumho Tire held the 2012 final summary conference with the theme of “For every kilometer†in Beijing. Li Hanjing, chairman of Kumho Tire China, fully demonstrated the new achievements and new changes in the development strategy of Kumho Tire in recent years. Progress, talk about the development and future of the company in the new market environment.
The year of 2012 is the first year of Kumho Tire's strategic restructuring. The company's goal has shifted from increasing its market share to pursuing the sound development of its business and the market. It has made "customer satisfaction, quality supremacy" the top priority, and has been highlighted through positive changes. The results. In terms of products, relying on its international R&D institutions and specialized teams in Tianjin, it optimizes product structure, improves product quality, and continues to make efforts in high-end products. In 2012, two new models tailored for Chinese consumers were launched. The product has achieved good market feedback. In terms of service, the service protection system featuring “VIP protection policy†has been further improved. It has pioneered the industry in terms of tire after-sales issues, and has taken the lead in implementing a wide range of protection commitments to consumers, taking the “three guarantees†time from the industry. The generally implemented three-year period has been extended to five years. "Quality Lake Kumho" is not just a slogan, but a market behavior.
In 2013, Kumho Tire upgraded its business philosophy to “enhance the quality of life of Kumho Tire benefit-sharing people.†In the future development, Kumho Tires will pay more attention to the systematic construction of corporate value and continuously improve products and services. Quality brings practical consumer value to consumers; Actively improves and optimizes company's channel management and service policies to bring more favorable development value to Kumho Tire collaborators; In-depth promotion of corporate culture and environment construction for Kumho Tires The employees created a harmonious and active working atmosphere; they continued to invest in social charity activities and fulfilled the social responsibilities Kumho Tire took on itself to achieve the healthy development of the company.
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