The recent escalation of the Sino-Japanese Diaoyu Islands issue is beginning to affect the sales of Japanese auto companies in China. Recently, Toyota, Honda, Mitsubishi, Mazda, Nissan, Suzuki and other Japanese automakers active in the Chinese market announced new car sales data for August. Among them, Toyota, Mitsubishi, Nissan and other four companies saw a decline in sales compared with the same period last year. The reasons for the decline were alleged to be mainly affected by the economic slowdown and the escalating Diaoyu Islands issue.
The decline in sales data of several Japanese automakers was allegedly affected by the Diaoyu Islands incident
According to a report by Japan’s Kyodo News Agency on September 6, Shihe Jun, chief operating officer of Nissan Motor Co., said that the deterioration of Sino-Japanese relations caused by the Diaoyu Islands issue has had a negative impact on Japanese automakers’ sales in China.
Shiga Junzhi pointed out that the sales of new car manufacturers in Japan in August were not good because of “difficult to carry out large-scale publicity activities, especially the cancellation of outdoor publicity activities, which affected the promotionâ€. In this regard, Shiga Junzhi said that "I hope that the issue can be resolved as soon as possible. As a private enterprise, we will do our best to become a favorite brand of Chinese consumers."
Luo Lei, deputy secretary-general of China Automobile Dealers Association, said in an interview with Zhongxin.com's auto channel that the decline in Japanese car sales has a certain relationship with the Diaoyu Islands incident and public sentiment, but it is not the main reason. He said that July is the traditional off-season of car sales. Not only Japanese cars are affected, but other car companies are affected. Moreover, most of the Japanese automakers whose sales are currently declining are due to the old models and the lack of new models that can stimulate sales. He also said that although many people shouted "boycott Japanese goods" for a long time, in fact, the sales of Japanese cars in the country have been good.
At the regular press conference held by the Ministry of Foreign Affairs on September 7, a reporter asked: Recently, there have been reports that due to the tension between China and Japan, the sales of Japanese cars in the Chinese market have been affected. What comment does China have on this? Foreign Ministry spokesman Hong Lei replied: "Due to well-known reasons, the current development of Sino-Japanese relations has been seriously disrupted." To change the current situation, the Japanese side must immediately stop the wrong behavior that damages China's territorial sovereignty. â€
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