In February, the MPV market continued to fall by 17.22% and 25.28% to 125,000 units, which is the 15th consecutive month of sales decline in the market. In January and February, the cumulative sales volume of the MPV market was 292,300 units, down from the same period of last year. 17.31%.
In February, the monthly sales and cumulative sales of the joint venture MPV “Big Brother†GL8 were surpassed by Song MAX and lost the “flower†position. The "Big Eye" and "No. 1" positions are still controlled by Baojun 730 and Wuling Hongguang. The top three seats in the MPV market in February were also taken over by their own brands.
After the ushered in a good start in January, the passenger car market was exhausted in February. According to data from the Association, the passenger car market in February dropped slightly by 0.5% year-on-year. The MPV market continued to fall by 17.22% and 25.28%, to 125,000 units, which is the 15th consecutive month of sales decline in the market. . At the same time, the cumulative sales of the MPV market in January-February was 292,300 units, a year-on-year decrease of 17.31%.
Independently take the first three or five Ling Hongguang to rebound
In February, the monthly sales and cumulative sales of the joint venture MPV “Big Brother†GL8 were surpassed by Song MAX and lost the “flower†position. In February, the top three seats in the MPV market were also taken over by their own brands.
From the data point of view, Buick GL8 sold 7,522 units in February, up 4.24% year-on-year, a sharp drop of 48.51% from the previous month; cumulative sales in January-February was 22,131 units, an increase of 22.25%. The sales of Song MAX 2 were 9,850 units, down 31.19% from the previous month; the cumulative sales volume in January and February was 24,165 units, exceeding the GL8 by more than 2000 units.
In the top three rankings, the other two seats are still Baojun 730 and Wuling Hongguang. Among them, Baojun 730, which is in the second place, has slowed down compared with last month's sales volume. Its sales volume in February was 17,793 units, down 11.89% year-on-year, which was lower than the average market decline. The cumulative sales volume in the first two months was 36,621 units, a decrease of 29.73% year-on-year. . In the championship, Wuling Hongguang sold 46,539 vehicles in February, up 4.07% year-on-year, down 19.39% from January, showing a rebound.
Eric's "Call" Odyssey Chang'an is underperforming
Among other joint-venture brands, GL6 fell out of the top ten monthly sales list with 1,904 vehicles and a 52.82% month-on-month decline. Its previous February sales volume was 6,118 units, which is a good place to retain seats.
Eric and Odyssey, the two cousins ​​who have been in a competitive relationship, have achieved ranking swaps this month. Among them, Aili 售 sold 2,873 units in February, an increase of 19.91%; Odyssey sold 2,240 units, down 21.73% year-on-year. Economic Daily - China Economic Net reporters visited a Dongfeng Honda 4S store in Guangzhou and noticed that Ai Lijun even played a sales slogan "higher than Odyssey", which was openly called "selling" and full of gunpowder.
The sales of other self-owned brand models continued to decline this month, and the year-on-year decline was above the market average. Among them, Dongfeng popularly sold 4,383 vehicles in February, down 26.71% year-on-year and 25.85% from the previous month. The cumulative sales volume in January-February was 10,303 units, a decrease of 21.47%.
Scenery 330 sold 3,503 units in February, down 46.68% year-on-year and 27.23% from the previous month. The previous two months totaled 8,317 units, a decrease of 46.93%. Jianghuai Ruifeng sold 3,014 units in February, down 28.19% and 36.84% respectively, and the cumulative sales volume was 7,786 units, a decrease of 26.29%. Magic Speed ​​H3 sold 2,413 units in February, a sharp drop of 69.89% year-on-year and a 33.28% month-on-month decrease. The cumulative sales volume dropped by 63.77% to 5,976 units.
It is worth noting that the sales decline of Changan MPV since the beginning of the year is more obvious. In February, the sales volume of Auchan A800 and Uno was 2,135 and 2,041 respectively, and Changan Auchan was only 1,348; the cumulative sales of the three models in January-February was only 29.14% of the total sales of Onofrio and Auchan. Nothing will be brilliant in the past.
Cui Dongshu, secretary-general of the National Passenger Car Market Information Association, said that this phenomenon is related to the shrinking of the MPV market. In addition, in January and February of last year, the amount of sales volume generated by enterprises in order to “open the door†will lead to a high sales base during this period, which will also aggravate this phenomenon.
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