Foshan Lighting is missing smart business opportunities

The LED lighting development boom has not yet receded, and intelligent lighting has followed, making the lighting industry enter the era of rapid change. In the face of opportunities, Foshan Lighting, the leader of the domestic lighting industry, has been short-lived due to investor class actions. According to the latest news, the claim will be held on July 9. As of the end of April, the amount of the claim has reached 180 million yuan. Industry experts analyzed that if Foshan Lighting can not quickly resolve investor litigation, establish a good brand image, the whole body The heart is committed to transformation and development, and it is likely that the market leader will become a chaser. Transforming and upgrading intelligent lighting quickly rose to the front of the door to turn on TV, air conditioning, indoor lighting, the concept of smart home unified after closing is entering the reality from science fiction. In this concept, the control switch adjustment of the luminaire is undoubtedly the easiest. Beijing Business Daily reporter found in the third Beijing International Trade Fair that many of the smart home furnishing companies now sell lighting controllers at a price of only a few hundred dollars, which is very popular among consumers. At the Guangzhou International Lighting Exhibition, which just ended recently, intelligent lighting has also become the biggest hot spot of the exhibition. Philips, BYD and other brands have launched new smart lighting products. Philips has introduced two new Hue family members, the Hue Light Belt and the Hue Bloom Magic Light, both of which can be set and manipulated at home by the phone or tablet. BYD has launched WiFi dimming products based on its own research and development IC. According to Hu Zhongshun, general manager of Guangzhou Guangya Messe Exhibition, the current domestic smart lighting market penetration rate is less than 2, the product application is mainly reflected in dimmable LED landscape lights, color-adjustable temperature LED street lights and their monitoring, from the latest this year. From the perspective of exhibiting products, LED smart connected lighting has become a general trend. Industry experts also said that the lighting company's business strategy has gradually detached from the provision of pure lighting products, and more focused on selling light and shadow, selling is no longer a simple one-on-one, but a total solution closely integrated with intelligent control. The lack of immersive technology is deeply mired in the ecology of the investor class litigation lighting industry, and the potential value of smart lighting is huge. Many companies have positioned smart lighting as an Internet portal, which will provide more high value-added derivative services. This is one of the reasons why practitioners are fully engaged in the transformation of LED and intelligent lighting. In contrast, Foshan Lighting has to seek product upgrades and transformations while taking into account investor class actions and maintaining brand image. It is understood that since the receipt of the administrative punishment decision of the Guangdong Regulatory Bureau of the China Securities Regulatory Commission on March 7, 2013, a large number of investors have successively filed a class action lawsuit against Foshan Lighting. According to the announcement, Foshan Lighting received three batches of investor indictment documents on September 17, 2013, January 7, 2014, and March 13, 2014. The total number of people reached 1,303, and the amount claimed was as high as 180 million yuan. . According to the Administrative Punishment Decision of the Guangdong Regulatory Commission of the China Securities Regulatory Commission, the main reason is that Foshan Lighting and 15 companies were suspected of connected transactions in 2010 and 2011, but they did not make timely announcements and violated relevant regulations. According to the latest news, the Guangdong Higher Court dismissed Foshan Lighting's jurisdictional objection and confirmed that the case was heard in the Guangzhou Intermediate People's Court on July 9. In the view of Li Jian, one of the plaintiff's attorneys and lawyer of Zhejiang Yufeng Law Firm, this means that the case has entered a substantive trial stage. In response, the Beijing Business Daily reporter tried to contact Foshan Lighting’s director, Lin Yuhui, but his phone has not been answered. Continued fermentation of Foshan lighting or becoming a chaser For Foshan Lighting, the duration of litigation is even more deadly. Li Jian said that from July 15, 2010 to July 6, 2012, investors who had bought or sold Foshan Lighting stocks after July 6, 2012, and who had losses or presumed losses, all Can sue Foshan Lighting claims. The validity of the lawsuit is as of March 6, 2015. In fact, Foshan Lighting’s performance has declined last year. According to the 2013 financial report released by Foshan Lighting, the net profit attributable to shareholders of listed companies in 2013 was 252 million yuan, down 37.12 from the previous year. Foshan Lighting explained that the company sold Fuwan Lake Hotel in 2012. Recurring income increased, while in 2013 there were few non-recurring gains. However, Beijing Business Daily reporters reviewed Foshan Lighting's annual financial report and found that the net profit attributable to shareholders of listed companies in 2011 was 292 million yuan, still higher than 2013. For large enterprises such as Foshan Lighting, such litigation cases in normal times will not have a big impact on business operations, but continuous fermentation during the transition period may cause greater damage to enterprises. Hong Shibin, executive director of the Marketing Committee of China Household Appliances Business Association, believes that the disclosure of violations of laws and regulations of listed companies will affect the reputation of enterprises, which will cause enterprises to suffer adverse impacts in financing and sales in the future, and Foshan Lighting may also lag behind the development of the industry. Market chaser.

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