The long-term development goal of Midea Lighting is to become a comprehensive lighting company and strive to reach a scale of 10 billion. The three-year goal is to achieve a scale of 2 billion, enter the industry's first echelon camp, focus on the construction of the channel system and the construction of the supplier system, and seek opportunities to achieve leap-forward development. On December 19, Cao Zhijie, general manager of Midea Lighting, said in an interview.
In order to better promote the realization of this goal, on the same day, Midea Lighting held the 2014 Supplier Symposium with the theme of Converging Resources, Creating a Beautiful Future and Joining the New Era of LED, and attending the conference. Cao Zhijie, deputy general manager He Wei and other company executives, China Lighting Association President Liu Shengping and Midea lighting suppliers and other more than 200 people. At the meeting, 11 core supplier awarding ceremony and the signing ceremony of the strategic cooperation between Jingke Electronics and Ruifeng Optoelectronics were held.
Even if it is not done well, it has achieved the value of the 5 billion-year-old lighting brand. The convening of the supplier's symposium has further enhanced the confidence of the vast number of suppliers and friends in the United States, and strengthened the cooperation between supply and demand. Wish and sincerity. And the lighting of the United States has also prepared a series of products, channels and internal organization.
In order to achieve this goal, in the next two years, Midea Lighting will focus on home and commercial lighting, focusing on the construction of professional outlets, cultivating KA channels and e-commerce platforms; focusing on improving product lines and forming core supplier partners.
Today, Midea Lighting is accelerating the pace of transformation. Cao Zhijie told reporters that the transformation of Midea's lighting mainly starts from three aspects: the first is the product, the transition from traditional products to LED products; the second is the transformation of channels, the shift of sales focus, and the enhancement of terminal sales capabilities; It is a transformation in internal organization, and Midea Lighting will adjust its organizational structure to meet the new requirements of LED products.
In fact, the lighting of the United States has not been done well in the past few years, but even if it is not done well, it has achieved 500 million this year. This is the brand value of the United States. Cao Zhijie said. Established in 2009, the lighting of the United States, the speed of development has once shocked the industry. Although it has gone through a small detour, the determination of the US to grow and strengthen the lighting industry has never changed. Since the establishment of Midea Lighting, Midea Group’s goal of the lighting industry has not changed. The beauty of the industry, whether it is a new industry or a traditional industry, the goal must be the forefront of the industry. Cao Zhijie said.
Re-creating a beautiful next year's focus is to create a strong product and layout channel in 2010, the US group proposed to recreate a beautiful. Cao Zhijie said: From 1000 billion to 200 billion, where is the growth point? It is impossible to rely on the original home appliance industry, which depends on the cultivation of new industries, and lighting ranks first in the cultivation of new industries. When positioning the lighting industry, Midea Group is not only a lighting application field, but the layout of the lighting industry chain.
Cao Zhijie believes that the development of a new industry is bound to be accompanied by the growth of some enterprises. Some enterprises have closed down, and there are brands, products, channels, and strengths. Midea’s lighting has absolute advantages in capital and strength. , product and channel construction will be the focus of next year.
The nature of the channel has not changed. He Wei believes that the current channel mode of LED lighting is still used in traditional lighting channels. Midea Lighting will continue to improve its professional channels, e-commerce, and KA channels, increase the expansion of engineering channels, and accelerate the shift of channel focus.
E-commerce growth is very strong, so in the expansion of new channels, the US lighting will officially enter e-commerce early next year. He Wei said that in the past some Amoy brands, they grabed a certain opportunity, but now the Amoy brand has been very difficult, because with the development of e-commerce, its requirements for services, brands, etc., and offline brands can achieve this a little.
The better place for beautiful lighting is that there is not much burden. He Wei believes that the traditional enterprise offline outlets are relatively mature. Many dealers have opened a lot of online stores online without authorization, resulting in a relatively large impact on the offline price system. The United States controls this aspect in a controlled manner. Ok, in a blank state, it is easier to plan for the development of e-commerce channels.
The successful convening of the supplier talks also marked that the US lighting has been fully prepared to meet this goal.
Midea Lighting Shanghai pushes dozens of series of nearly 100 new products On the afternoon of December 17, the US 2013 New Product Promotion Conference hosted by Midea Lighting was held at Shanghai Guofeng Hotel. Shi Zhipeng, general manager of Midea Lighting Shanghai Operations Center, team manager, Zhang Xiang, general manager of Shanghai Hutang Materials Co., Ltd., and nearly 200 dealers and contractors from Shanghai gathered to discuss how beauty lighting can create a beautiful life. This meeting is marked by new. Determined. With the theme of creating the future, nearly a hundred products of dozens of series exhibited at the conference site were highly sought after by the guests.
Shi Zhipeng expressed his gratitude to the guests for attending the meeting in the rain. He first reviewed the development of the lighting of the United States. He said that since entering the lighting field, Midea Group has been widely concerned by the industry, triggering a beautiful craze and receiving strong support from distributors.
With the development of the company, Midea Lighting constantly adjusts its market response strategy and continues to introduce new products suitable for the market. Nowadays, in the era of LED revolution in the lighting industry, Midea Lighting also introduces LED lighting products in a timely manner, integrates lighting and electrician channels, and is determined to work with dealers to create a profitable future. This is also the theme of the meeting as a new standard. Determined. The reason for creating a future. According to Shi Zhipeng, the new products on display were launched after the company passed the market test. Taking the ceiling lamp as an example, both the appearance and the material have been carefully researched and developed by the company. Compared with other products in the same industry, all aspects have certain advantages, and have achieved very good market performance.
Shi Zhipeng finally introduced the promotion policy of the event. He said that the Shanghai area has always been one of the most important areas of beauty lighting. Since entering the Shanghai market, Midea Lighting has worked hard with all dealers to grow together. The event also deliberately introduced corresponding preferential measures, in order to make everyone more benefit. After attending the introduction, the participating dealers signed purchase orders on the spot. According to preliminary statistics, the on-site signing amount reached more than 1.5 million.
After the meeting, the reporter interviewed Zhang Xiang, the general manager of Shanghai Hutang Materials Co., Ltd. According to him, he will cooperate with Midea Lighting in the hardware channel, using his resources in the hardware channel, and the United States lighting together to enhance the company's influence and market share. By attending this meeting, he expressed confidence in the future cooperation.
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